Signifi.id
4 Elm Park Road
South Norwood
London
SE25 6UA
E: hello@signifiid.com
T: 020 0027 6984
M: 07721 318 629
Signifi.id
4 Elm Park Road
South Norwood
London
SE25 6UA
E: hello@signifiid.com
T: 020 0027 6984
M: 07721 318 629
Effective date: 01.05.2026
Signifiid (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website or engage with our services.
1. Who we are
Signifiid is a brand strategy and identity consultancy based in the United Kingdom.
If you have any questions about this policy or how we handle your data, please contact:
Email: hello@signifiid.com
2. What data we collect
We may collect and process the following types of personal data:
- Identity data: Name, company name
- Contact data: Email address, phone number
- Enquiry data: Information you provide when contacting us
- Technical data: IP address, browser type, device information
- Usage data: How you use our website
We only collect data that is necessary for legitimate business purposes.
3. How we collect your data
We may collect data in the following ways:
- When you fill in forms on our website
- When you contact us directly (email, phone, etc.)
- Automatically through cookies and analytics tools
- Through third-party services (e.g. website analytics providers)
- Through our own direct research activities, interviews etc when acting on behalf of our clients. (See Sections 14 and 15 for further details)
4. How we use your data
We use your personal data to:
- Respond to enquiries and communicate with you
- Provide and improve our services
- Understand how our website is used
- Maintain the security and performance of our website
- Comply with legal obligations
We do not sell your data to third parties.
5. Legal basis for processing
Under UK data protection law, we rely on the following lawful bases:
- Legitimate interests: To operate and improve our business
- Consent: Where you have explicitly agreed (e.g. cookies, marketing)
- Contract: Where processing is necessary to provide services
- Legal obligation: Where required by law
6. Sharing your data
We may share your data with trusted third parties, including:
- Website hosting providers
- Analytics services (e.g. Google Analytics)
- Professional advisors (e.g. legal, accounting)
All third parties are required to respect your data and keep it secure.
7. International transfers
Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place as standard contractual clauses.
8. Data retention
We retain personal data only for as long as necessary:
- Direct enquiry data: up to 24 months
- Client data: for the duration of the relationship and as required for legal or accounting purposes
After this, data is securely deleted or anonymised.
9. Your rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
10. Cookies
Our website may use cookies to improve user experience and analyse performance.
You can control or disable cookies through your browser settings.
11. Data security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
12. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
13. Contact
If you have any questions about this policy or your data, please contact:
Email: hello@signifiid.com
14. Client project data
As part of delivering our services, we may process personal data on behalf of our clients. This may include information gathered through our research activities such as interviews, workshops, surveys, or analysis of existing customer data.
In these cases:
- Our client remains the data controller, responsible for determining the purpose and legal basis for processing
- Signifiid acts as a data processor, handling data only in accordance with the client’s instructions
- We only access data that is necessary to deliver the agreed scope of work
- We do not use this data for our own marketing or commercial purposes
We take appropriate measures to ensure all project data is handled securely and confidentially, including:
- Limiting access to authorised individuals only
- Using secure systems for storage and transfer
- Deleting or returning data at the end of a project, as appropriate
Where required, specific data processing terms will be agreed with clients in a separate contract or Data Processing Agreement (DPA).
15. Research ethics
Research is central to how we work at Signifiid. We are committed to conducting all research in an appropriate and professional manner. Responsibly, respectfully, and transparently.
Where we carry out research involving individuals (e.g. interviews, workshops, or ethnographic studies), we apply the following principles:
Informed consent
Participants are made aware of the purpose of the research, how their information will be used, and their right to withdraw at any time. We only collect information with appropriate consent or a clear lawful basis.
Data minimisation
We only gather information that is necessary to meet the objectives of the project. We avoid collecting excessive or irrelevant personal data.
Confidentiality and anonymity
Where appropriate, participant identities are kept confidential and outputs are anonymised to prevent identification. Any direct quotes or insights are used responsibly and in context.
Responsible handling of sensitive information
If sensitive or personal topics arise during research, we handle this information with additional care and restrict its use to what is strictly necessary for the project.
Security and access control
Research data is stored securely and access is limited to those directly involved in the project.
Retention and deletion
Research data is retained only for as long as necessary to deliver the project and any agreed follow-up work. After this, it is securely deleted or anonymised.
We aim to ensure that all research conducted by Signifiid not only meets legal requirements but reflects a high standard of professional integrity and respect for the people behind the data.
We are seeking insight specific to our client’s brief. We do not gather and retain data for no purpose.