Ellipsis

Ellipsis — Making Sense of What’s Missing
When the founding team behind Ellipsis left a major data consultancy to start their own firm, they needed a brand that represented their intelligence and edge. We helped them define a brand that captured meaning and momentum.

Choosing to work with Andy was pretty much a no-brainer. We are all about data and statistics, and so Andy’s insight led process matched us totally.

His initial research helped us hone our offering, and he helped us find a name that fully embodies what we do.

The final brand identity is perfectly suited to us, and we are thrilled with how it encompasses who we are, and what we are about – and how it presents those key aspects to our audience so effectively.

It’s early days for us, but we know that the branding has helped open doors as we’ve had people tell us as much.

Marcus Offiah
Founding Partner / Owner

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Insight

Initial research revealed their original naming idea of using the partners’ names lacked cut-through, sounding more like an accountant’s firm than data specialists. We explored how best to convey curiosity, clarity and discovery — the essence of what their work delivers. Together with the founders we explored the competitive landscape and mapped areas this new firm could exploit. Which formed the basis for all the creative design work that followed.

Innovate

We devised the name Ellipsis, the grammatical device of 3 dots… that signals “there’s more to come.”… which perfectly encapsulated their role in uncovering the hidden insights … insights that can be overlooked… or go unrecognised, when buried in mountains of data. You get the idea.

Our identity design uses the “LLIP” of Ellipsis to subtly represent a bar-chart, while the three dots become a flexible graphic motif that can be used as a standalone item if required, particularly useful for small use scenarios and social media.

A tactile, coarse-fibre black paper stock and digital foil finish added sophistication and impact, combined with a colour palette that added warmth. The overall brand grounds the abstract world of data and statistics in a physical, tangible, meaningful and memorable visual expression.

Impact

The new brand instantly set Ellipsis apart in the data science space — distinctive, intelligent and full of implied possibility, with a brand name that invites curiosity and a brand identity that signals authority.

The Ellipsis team secured the funding they needed for start-up and their initial growth as they continued to develop their unique process. Which led to them swiftly being bought by a larger competitor.

Ellipsis

Insight

Innovate

Interact

Impact