Graveney

We approached Andy when heading towards a period of growth to complete a total brand overhaul in readiness.

We were after a more professional look all round with a brand that stood out from the ‘run-of-the-mill’ building contractor brand.

Andy’s approach was second to none. He listened to our needs as a business and took a complete picture of us, our clients, our staff and more in order to give him the full insight into what we needed.

The end result was a branding that not only we love but we have had many compliments on from clients to other contractors and subcontractors.

In the year after the re-brand we almost tripled our turnover and I have no doubt that Andy’s re-brand played a massive part in enabling us to achieve this.

I would not hesitate to recommend Andy to any business owner looking to consolidate or change their brand. He looks at things in a totally different manner and drives the results that you need as well as being fantastic to deal with.”

Iain Humphrey
Director owner at Graveny Building Contractors Ltd.

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Insight

Through extensive research and client interviews, it became clear that Graveney Building Contractors stood apart from most of their competition. Their clients consistently spoke of their exceptional attention to detail, professionalism, and communication – not just in the final product, but throughout every stage of a project.

One client memorably remarked:

“They even cleaned away any mess from underneath the floorboards as they worked.” This depth of care, coupled with their craftsmanship, had already earned Graveney a powerful referral network and a reputation for quality and reliability.

Innovate

We devised a way to leverage this reputation and referral network to drive more leads The creative direction for the brand was inspired by architectural drawings and bespoke marquetry that were both relevant and represented Graveney’s precision and skills. The resulting logo subtly forms a stylised “G”, setting the firm apart from the typical motifs used of houses, rooflines tor building blocks that dominate the construction sector.

Colour played a strategic role. The chosen green palette served a dual purpose: it was unique within their competitive landscape, creating instant visual distinction, whilst also aligning with the company’s eco-conscious values. This combination helped position Graveney as both modern and responsible.

Interact

Through close collaboration with the founders, we translated the brand strategy into a full visual identity system – ensuring the logo, typography, and colour palette worked seamlessly across print and digital media. The result was a coherent brand that communicates trust, craftsmanship, and care at every touchpoint.

The new visual language resonated deeply with clients, enhancing their confidence in the business and reinforcing the firm’s commitment to excellence.

Impact

The refined identity strengthened Graveney’s reputation as a contractor of choice for clients seeking quality, reliability, and integrity. The brand’s distinctiveness and authenticity helped it gain stronger recognition across its network, amplifying referrals and cementing its premium positioning.

The revised strategy and brand gave Graveney more confidence and saw referrals increase.

Thoughtful, insight-led branding doesn’t just represent a business — it helps shape how it is remembered and how people relate to that business. The testimonial from Graveney’s Founder, Iain Humphrey’s speaks to the impact our work delivered.